Melbourne, AU (PRWEB) June 23, 2012
With todays improvements in communications and the rising ubiquity of mobile devices, more people around the world are becoming dependent on technology for their shopping needs, a trend reflected in recent industry studies by numerous financial agencies. A recent study by the Interactive Media in Retail Group (IMRG), a UK-based online retail trade organization, predicts global e-commerce sales to exceed $ 1.25 trillion by 2013, rising from an estimated global figure of $ 961 billion in 2011. The study also reports that the worlds internet users will increase from 2.2 billion in 2011 to roughly 3.5 billion in 2013.
A similar report by independent telecommunications research and consultancy company BuddeComm also shows results consistent with IMRGs predictions, with the companys experts anticipating worldwide e-commerce revenues to reach $ 1 trillion in 2014. Other institutions such as the UKs Office for National Statistics and the Commonwealth Bank of Australia, as well as IBMs Smarter Consumer Study, have released statistics that confirm the rising profitability of business websites online.
Having an online presence is indispensable in business as more consumers go online to buy, research, or find solutions to their problems. A website that works will help your business reach new markets and potential customers worldwide. You can get all that for less cost and more ease than a traditional brick-and-mortar business, therefore increasing your profits.
However, experts warn prospective Internet retailers not to avail services from just any consulting company on the World Wide Web, citing high-quality design, effective search engine optimisation (SEO) tools, and superior content writing skills as essential weapons in the online business arena. The consequence of making haphazard choices with regard to the businesss chosen consulting company is more than just a failed online store. Speakers from state, Poor web design and Internet marketing support services can lead to wasted resources.
The companys representatives also insist that these tools should be customised for each company
Business web design is not a one-size-fits all solution because every business has unique requirements and goals, and faces distinct business challenges and limitations within a constantly changing environment. Your business needs customised web design, appropriate business tools, and other online solutions tailor-fit to your business.
The web design experts offer business owners interested in venturing into e-commerce a few ideas for starting a retail website, citing unique logos and headers, interactive page elements, tell-a-friend scripts, and streaming videos as some of the most effective ways to attract customers to the site. However experts state that of all these tips, consulting a reliable website marketing consultant will have the greatest positive impact:
Conceptualizing winning website ideas is actually the easier part; the hard part is transforming the intangible concept into a real website which will be seen by visitors from all over the world. Because building a business website is not easyespecially for startup small business ownersit is always a big help to consult an internet marketing expert who knows how to build profit-pulling online platforms, and also help generate unique website ideas.
